Why "gurus" really bug me
The Internet Marketing world is full of a lot of BS.
By that I mean that there's so much information flying around about how to succeed and only around 10% of that stuff is going to be of any use. Not to mention the fact that the majority of this kind of stuff is created solely to make you, dear reader, spend money on their products.
But something that really bugs me is the term Internet Marketing Guru.
These self-appointed experts claim to have the "answers". They paint the picture of operating from their condo on the beach raking in cash "automatically" (there's a favourite term they use) while enjoying a care-free day to day existence.
Now while I'm aware that there are many people out there who do live like this (indeed isn't that what we're all aiming for?) why oh why do these guys all appear to be licking each other's boots?
Go and read the majority of sales letters and you'll see testimonials from certain people. Go and read one of their sales letters and you'll no doubt see the same people as before including the guy whose sales letter you've just read.
It appears to me that they're all doing each other favours and keeping out Joe Public from their elite inner circle. That's business I hear you say and to a degree you're right. But on the net, the great leveller, let's just stop worshipping these gurus for a while and support our fellow hard-working small biz operators, after all the gurus have enough money!
Rant over, something more useful tomorrow...
By that I mean that there's so much information flying around about how to succeed and only around 10% of that stuff is going to be of any use. Not to mention the fact that the majority of this kind of stuff is created solely to make you, dear reader, spend money on their products.
But something that really bugs me is the term Internet Marketing Guru.
These self-appointed experts claim to have the "answers". They paint the picture of operating from their condo on the beach raking in cash "automatically" (there's a favourite term they use) while enjoying a care-free day to day existence.
Now while I'm aware that there are many people out there who do live like this (indeed isn't that what we're all aiming for?) why oh why do these guys all appear to be licking each other's boots?
Go and read the majority of sales letters and you'll see testimonials from certain people. Go and read one of their sales letters and you'll no doubt see the same people as before including the guy whose sales letter you've just read.
It appears to me that they're all doing each other favours and keeping out Joe Public from their elite inner circle. That's business I hear you say and to a degree you're right. But on the net, the great leveller, let's just stop worshipping these gurus for a while and support our fellow hard-working small biz operators, after all the gurus have enough money!
Rant over, something more useful tomorrow...
0 Comments:
Post a Comment
<< Home