Creating Fat Content - Boost Your Google Rankings

For a long time I've merrily built my sites believing that linking is the number 1 priority, content merely second.

Now, that's not to say I completely disregarded the content on my sites, I always shoot for original articles where possible, it's just that I figured that having a vast number of links pointing to a page would get any old content to the top of the rankings.

For a while this was true and if you read Jon Leger's recent report called Search Engine Myths Exposed you'll see that he too thinks the same.

But we're both wrong. And it's thanks to Dr Andy Williams that I've realised this.

It's not just enough to have an original article on your page and it's definitely not good enough to simply rewrite PLR content.

Nowadays, Google values "themed" content as possibly its number one priority (or so it would seem, there's never a foolproof way of knowing what the Big G is thinking)

I carried out a little experiment with a site of mine that had recently slipped down the rankings for no apparent reason. It used to rank extremely well and although it was just a basic adsense site, I was getting clicks for over a dollar a time so naturally I wanted to see it back on the first page.

After reading Dr Andy Williams' Creating Fat Content Course and playing around with the included software, I decided to rewite the article on the front page of the site.

Dr Andy teaches themeing and how to get related words into your articles. He points out it may take longer to write an article this way, but you'll get rankings for all sorts of search phrases from the one article.

And guess what? After a couple of weeks, the site started to rise once more. Please note that I hadn't added any more links pointing to the site in this period.

I'm now pretty confident that it was my rewriting of the article (according to Dr. Andy's guidelines) that lifted the front page back up the rankings.

You see, I thought this LSI business was just a hypey new word and there was no need to pay that much attention to it if your articles were of a good standard. But I was wrong. Sure, the articles have to be good but they also have to be themed correctly...and luckily Creating Fat Content includes some software to do just that.

Anyway, a pleasing experiment because I can now go through my other sites that have dropped and rewrite their content.

From now on I'll be writing my articles myself - a few less perhaps, but they'll be a lot more powerful!