Creating Fat
Content - Boost Your
Google
Rankings
For a
long time I've merrily
built my sites believing
that linking is the number
1 priority, content merely
second.
Now,
that's not to say I
completely disregarded the
content on my sites, I
always shoot for original
articles where possible,
it's just that I figured
that having a vast number
of links pointing to a page
would get any old content
to the top of the
rankings.
For a
while this was true and if
you read
Jon Leger's recent
report called Search
Engine Myths Exposed you'll
see that he too thinks the
same.
But
we're both wrong. And it's
thanks to Dr Andy Williams
that I've realised
this.
It's
not just enough to have an
original article on your
page and it's definitely
not good enough to simply
rewrite PLR
content.
Nowadays,
Google values "themed"
content as possibly its
number one priority (or so
it would seem, there's
never a foolproof way of
knowing what the Big G is
thinking)
I
carried out a little
experiment with a site of
mine that had recently
slipped down the rankings
for no apparent reason. It
used to rank extremely well
and although it was just a
basic adsense site, I was
getting clicks for over a
dollar a time so naturally
I wanted to see it back on
the first page.
After
reading
Dr Andy Williams' Creating
Fat Content Course and
playing around with the
included software, I
decided to rewite the
article on the front page
of the site.
Dr
Andy teaches themeing and
how to get related words
into your articles. He
points out it may take
longer to write an article
this way, but you'll get
rankings for all sorts of
search phrases from the one
article.
And
guess what? After a couple
of weeks, the site started
to rise once more. Please
note that I hadn't added
any more links pointing to
the site in this
period.
I'm
now pretty confident that
it was my rewriting of the
article (according to Dr.
Andy's guidelines) that
lifted the front page back
up the rankings.
You
see, I thought this
LSI business was just a
hypey new word and there
was no need to pay that
much attention to it if
your articles were of a
good standard. But I was
wrong. Sure, the articles
have to be good but they
also have to be themed
correctly...and luckily
Creating Fat Content
includes some software to
do just that.
Anyway, a pleasing
experiment because I can
now go through my other
sites that have dropped and
rewrite their
content.
From
now on I'll be writing my
articles myself - a few
less perhaps, but they'll
be a lot more
powerful!
More info on
Creating Fat
Content...
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