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June 4, 2007

Building An Authority Site - Part 3

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So you've got a niche, a domain, you've done some keyword research and you've gathered a handful of content.

Great, we're well on our way now.

As you probably gathered from my authority site video content is the key. The huge number of pages on the site I showed you are the reason this guy gets so much traffic. So keep on getting content for your site. I mean build partnerships with writers if you have to, just keep the content coming in.

This is essential to your site or blog - it literally keeps it alive.

Don't think that once you've got that high Google ranking for your chosen keyword(s) that your site will stay there - you have to keep feeding your site contet and links to win the game.

Site Structure

Basically, I have 5-10 main keywords that get the most traffic. I write articles on these terms and link to the pages from my home page. Then I have a number of pages based on sub-keywords of the aformentioned articles all pointing back to the main article pages.

Example: One of my main pages is titled "house shutters". I then have number of other articles with titles such as "interior house shutters" and "exterior house shutters" all pointing back to the "mother" page of "house shutters". This main page "house shutters" then points back to the home page of the site. This spreads around the link juice nicely.

In the next installment - how I use external sources to feed PR and traffic to my sites from the bottom up…

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