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August 4, 2008

Is "Fat" Content The Way Forward?

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If you get Andy William's excellent newsletter you'll know about the controversy his latest product seems to have caused (at least with one grumpy blogger anyway).

Andy William's argument is that Google currently loves "themed" content, put simply an article on your site that contains a lot of related terms to the main phrase or keyword you're writing about.

In other words…a well written article!

This made sense to me, as it should to anyone, that a well written article is going to be more valuable than one stuffed full of keywords and contributing little else.

The only question is whether Google (which is, let's face it, just a machine) can tell the difference.

So… can it?

Dr Andy maintains that Google can indeed tell the difference and will shoot your well written article so far up the search engines it'll get vertigo.

Personally I still think Google values the number of links over content but, in an attempt to "future proof" my sites, I tend to give them great content where possible.

But can you scientifically write great content that Google will love? Can you insert keywords and phrases in such a way that your site is themed better than your competitors?

It's a tricky one this…and I still don't know the answer, not sure we ever will.

After all, when I first heard about this idea I thought, well surely that just means carry on writing good content, there's no need to apply some kind of formula to great writing. All the keywords and phrases should be included as a by-product of a well written article.

Make sense?

Anyway, Dr Andy is still trying to prove his case and I did indeed get hold of his Creating Fat Content course where he makes a convincing argument. I followed the steps and one of my articles did zoom up the rankings but was that because I followed his system or because I just improved the quality of the article? Hmmm…

I'd love to get your views on this…here's the latest experiment from Dr Andy which purports to show that his theories on fat content are correct…

Download it here and then leave a comment with your thoughts.

Can we artificially write great content, should we just carry on writing and ignore "themeing", can Google even tell the difference at all?

Who knows, but it's a mighty interesting conundrum (well, for a geek like me anyway!)

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July 26, 2008

Boy Oh Boy, Lesson Learned!

There's a ton of things you have to do in a successful business that are just plain boring. 910278_47990856

And let's face it, we all just want to concentrate on the good stuff, right?

When it comes to your Internet business you get told time and time again to make sure you back everything up.

Well I do back stuff up….sometimes.

You know how you get signs now and again?

Little pointers that push you in a certain direction or give you a warning that something might happen?

Well, when BIG Mike of Incansoft told me about Backup Manager a nifty tool for, you guessed it, backing up your sites.

I thought to myself…

"Hmmm, its been a while since I did a backup, I better do one, think of all the stuff I could lose…"

And did I run to my PC and back everything up? No way, that would be too sensible.

Instead I played around with my sites idly.

Then I had the great idea to make a Camtasia video for this very blog.

I plugged in my headset and…

"CRACK!"

It sounded like a bolt of lightning followed by the familiar hum of a PC swiftly powering down.

I don't know whether it was some sort of short circuit or power surge, but one thing's for sure…my desktop PC = deceased.

It is a non-PC.

I lost a ton of website updates on XSitePro some of my copywriting work and some cash at the PC repair shop where the guy was at least able to salvage some of my work.

The lesson?

If you have an internet business, back-up like your life depends on it!

 

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July 16, 2008

I Quit My Job (…and how you can too!)

Just finished up a new report explaining how I eventually quit my job to work full time online.

There were a few ups and downs along the way, but I got there in the end.

You'll also be quite familiar with some of the obstacles (self-inflicted perhaps) that I faced.

If you're a subscriber, you'll have already received the report.

If not, sign up above…

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