August 4, 2008
Is "Fat" Content The Way Forward?
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If you get Andy William's excellent newsletter you'll know about the controversy his latest product seems to have caused (at least with one grumpy blogger anyway).
Andy William's argument is that Google currently loves "themed" content, put simply an article on your site that contains a lot of related terms to the main phrase or keyword you're writing about.
In other words…a well written article!
This made sense to me, as it should to anyone, that a well written article is going to be more valuable than one stuffed full of keywords and contributing little else.
The only question is whether Google (which is, let's face it, just a machine) can tell the difference.
So… can it?
Dr Andy maintains that Google can indeed tell the difference and will shoot your well written article so far up the search engines it'll get vertigo.
Personally I still think Google values the number of links over content but, in an attempt to "future proof" my sites, I tend to give them great content where possible.
But can you scientifically write great content that Google will love? Can you insert keywords and phrases in such a way that your site is themed better than your competitors?
It's a tricky one this…and I still don't know the answer, not sure we ever will.
After all, when I first heard about this idea I thought, well surely that just means carry on writing good content, there's no need to apply some kind of formula to great writing. All the keywords and phrases should be included as a by-product of a well written article.
Make sense?
Anyway, Dr Andy is still trying to prove his case and I did indeed get hold of his Creating Fat Content course where he makes a convincing argument. I followed the steps and one of my articles did zoom up the rankings but was that because I followed his system or because I just improved the quality of the article? Hmmm…
I'd love to get your views on this…here's the latest experiment from Dr Andy which purports to show that his theories on fat content are correct…
Download it here and then leave a comment with your thoughts.
Can we artificially write great content, should we just carry on writing and ignore "themeing", can Google even tell the difference at all?
Who knows, but it's a mighty interesting conundrum (well, for a geek like me anyway!)


















